ImplantMarket.ro: a B2B e-commerce platform for dental implants, built from scratch
The context
ImplantMarket is the official Romanian distributor for JDentalCare, an Italian dental implant manufacturer. The business had been running well for years: sales to clinics, solid relationships with dentists, products carrying CE marking and ISO 13485 certification. Yet the whole flow ran on phone calls, e-mail and a catalogue sent by hand.
No website, no online catalogue, no presence in search. For a real B2B business that means every new customer has to be won through direct effort — nothing arrives on its own.
The challenge
This was not a redesign. There was nothing to rebuild: no site, no backend, no catalogue in digital form. The entire chain had to be built from zero — products, admin panel, content and visibility.
On top of that, the medical field has its own rules. Products are described precisely — diameters, lengths, prosthetic connections. Orders come from clinics, meaning registered companies. And the information has to be verifiable, not empty marketing.
The solution
We built the platform from scratch: a server-rendered B2B store, a catalogue structured by category, products with full specifications and transparent prices, accessible without an account. Behind it, a dedicated admin panel where the ImplantMarket team adds and updates products and promotions on its own, without depending on us.
At checkout, the company's tax ID is verified automatically through ANAF: company details fill themselves in, and fake orders are filtered out from the start. SEO was not bolted on at the end — it was built into the structure of the site, from the first line of code.
Technologies
- Next.js 15 with server-side rendering — a fast, fully indexable catalogue
- Payload CMS 3 — a dedicated panel where the team adds products and promotions itself
- PostgreSQL 16 — database for the catalogue, categories and technical specifications
- Custom API between the store and the admin panel
- Automatic tax-ID verification through ANAF at checkout, with anti-spam protection
- Technical SEO: JSON-LD structured data (Product, Organization), sitemap, optimised content
Results
- Online catalogue with transparent prices, accessible without an account
- The team adds and updates products and promotions on its own
- Orders validated automatically through ANAF — less spam, correct billing data
- A foundation ready for organic growth: structured data, sitemap, content
This is the kind of project we enjoy: a solid business that ran offline for years, and a partner who let us build the whole chain — backend, store, content and visibility. When everything is designed together, from the ground up, the result shows in every part.